copy this email marketing strategy

Summary

Jerred shares a powerful email marketing strategy that has generated thousands of leads and over five million dollars in revenue in one year. He outlines a three-email sequence (Gain, Logic, and Fear) that addresses common mistakes in email marketing, such as assuming prospects understand your offer and failing to provide a compelling reason to act immediately. Jerred emphasizes the importance of ethical marketing practices and how these emails can maintain social capital with leads, even if they don’t convert immediately.

Key takeaways:

• Avoid assuming prospects understand your offer; clearly communicate what you offer and why they should choose you.
• The Gain email should highlight potential benefits, make the offer feel approachable, and encourage action without pressure.
• The Logic email should use social proof and momentum to remove excuses and prompt action, acknowledging life’s distractions.
• The Fear email ethically highlights the cost of waiting and introduces real consequences, using business constraints to create urgency.
• This email sequence is designed to educate and engage leads without high-pressure tactics, maintaining credibility and trust.

Transcript

the $5M email mistake most entrepreneurs make

In this video, I’ll break down the exact sequence I’ve used to generate thousands of leads and over five million dollars in revenue just this year. But first, you have to understand the mistakes you are making in your email marketing. So let’s start with mistakes you’re making. There are three that most people are making on a regular basis when they are trying to do email marketing in their business.

The first one is that you assume. You assume that people know what you offer and sometimes you feel like it’s obvious. Let’s say you’re a plumber and you’re like, yeah, I’m a plumber, people should know that I offer plumbing services. But they don’t really know. They don’t truly know what you offer, what you specialize in, why you’re here.

You make too many assumptions that people understand what you do. And the second part is people don’t understand your offer. They don’t truly understand your offer and why they should work with you. That’s the big part of it. They don’t understand why they should work with you over someone else. And then lastly, there is no reason, and I mean absolutely no reason for someone to work with you right now and you don’t communicate that.

mistake #1: assuming people know what you offer

And what I mean is no reason right now. Not just no reason, meaning you have given them no reason why they might wanna take action today instead of next week. Most business owners are sitting around saying, hey, you know I exist so you could work with me today, tomorrow, next year, who cares? You know that I exist now, that’s all that really matters.

If you want to fix your email marketing, you have to fix these three mistakes and we’re gonna do that with these three emails. So the first email is called the gain email. So the gain email does three things. It shows them what’s possible, it makes the move feel light, and it gets them to act without pressure.

So the gain email literally is what could the prospect, your lead, the person who just signed up for your newsletter or became a part of your community, what can they gain? What do they stand to gain if they work with you? And so you’re gonna show them what’s possible. You can highlight a quick testimonial or what people do on average, what’s typical, what would another person do in their same situation.

mistake #2: they don’t understand why you’re different

You’re gonna make the move feel light. It’s gonna be a soft call to action. You’re gonna be like, hey, if you want to do this, this is what we offer. You’re not getting into the weeds with it, you’re not doing any kind of high pressure stuff, but you are introducing what you offer, how your services operate, why they exist, all those kind of things.

You’re gonna make it feel light and then you’re gonna get them to act without pressure and that’s the third thing the gain email should do. This is where you actually introduce the fact that, hey, I am a business, I have something to offer you and I want you to take part in what I have to offer. And so you are going to do it without any kind of pressure.

mistake #3: no urgency = no action

There’s no like, hey, you need to do this right now. It’s just, hey, I have this, here’s the link to sign up, book a call, whatever, here are the next steps if you want to get involved with me. It’s very low pressure, but it is an introduction that, hey, you have a lot to gain if you work with me. Here are the results you could see and if you want to do that, take the next step here.

That’s the basics of the email. The second email is what I call the logic email. So now you’re going to get down to the logic-based reasons on why they should work with you. Most people do not operate on a logic basis. They operate on an emotional basis, but that doesn’t mean you don’t want to put logic on your side in front of your customer or potential customer.

gain email : show possibility and invite without pressure

So what you’re gonna do is remove excuses with reason and how you do that is by showing social proof. Be like, hey, if you wanted to take the next steps, you can because thousands of other people have done that and they’ve seen this result. And another thing you want to do is tie it to momentum. So if you just signed up for your newsletter, they downloaded a free thing, be like, hey, you’re already moving down this track.

If you want to speed things up, here are the next steps. Keep the momentum going. Here’s how you can work with me. Again, getting that call to action. And then the third thing I typically like to do in these logic emails are logically let them know, I know you’re busy. I’m busy, you’re busy. And if you ignore this email and move on, you’re gonna forget, you’re not gonna do the next thing.

Life gets busy. There are a lot of distractions. Why don’t you go ahead, book the call, do whatever, take the next step, book the appointment right now before life gets in the way. And you can do that with the link provided here. So that’s all you’re gonna do. Remove excuses with logic, social proof.

Hey, thousands of people have done this. Here’s the method. Here’s why it works. Tie it to the momentum. They’ve already taken that first action, right? They’ve signed up. They’re a part of your email newsletter, your email list somehow. And then you’re gonna call out life’s distractions on why they should take action right now.

logic email : rational reasons, social proof, and momentum

Now the third and final email is the fear email. And this is where most entrepreneurs and business owners start to feel a little bit uncomfortable. They don’t wanna be the sleazy email marketer, and I get it, neither do I. But you have to give people a legitimate ethical reason on why they should sign up, why they should join, why they should take the next step, and why they should do that right now.

So the three things you wanna do in a fear email is make the cost of waiting obvious, introduce real consequences, and then close the loop and walk away. So I’m gonna talk about each one of these. The first thing you wanna do is make sure the cost of waiting is obvious. You don’t always have to say, I have five slots left, I have seven slots left, or I only have two appointments this week.

You don’t have to do that. You could just say, hey, if you’re dealing with X problem, you are going to continue to deal with that problem or it may get worse. So you’re making the cost of waiting obvious. If they want to learn how to do email marketing, it’s like, hey, sign up for this course now or else you’re just gonna keep burning money as you get new leads.

That’s making the cost of waiting obvious. The second thing you could do is introduce real consequences. Now, the consequence can be, hey, you keep waiting, you keep burning cash, or it could be something like, hey, I actually only have so many slots, so many appointments, so many call availability, these kind of things, and this is where you only ever wanna introduce ethical scarcity, none of this fake stuff.

But the best way to do this, I’ve found, and worked with business owners on is find the constraint in your business. Every business has some sort of constraint, especially if you’re a service business. So say you could only take on, let’s say 40 appointment slots in a week. That’s the most appointments you could actually have in a week.

What if 32 of those slots are actually already booked and taken? So you could legitimately email somebody and be like, hey, there are only eight slots left, only eight available appointments left this week. If you wanna hop in now, like let’s get you in this week before all of my appointments book out, because they do book out regularly, again, if that’s a true statement.

fear email : ethical scarcity and the cost of waiting

So you want to start to introduce the real consequences, and you can do that ethically by just finding the constraint. Every business has a constraint. You don’t have unlimited appointments. You don’t have unlimited call availability. You don’t have unlimited anything in business, because all we’re doing as business owners is working around either time or financial constraints.

So find out what that is and start to introduce that in this fear-based email without it having to be sleazy, scammy, any of those kind of things. Then you’re gonna close the loop and walk away. Again, these three emails, the gain logic fear, are not about high-pressure sales. It is about making your lead, the person who just joined your community, aware of what’s going on, right?

They’re aware of what you offer. They know logically why you are the person they should work with. They’ve seen a transformation. You know, you’ve mentioned other transformations. You’ve mentioned social proof, either that’s your credentials or how many people you’ve worked with. So logically, they’re like, yep, I know what you offer.

You are the right person, and then, hey, I’m really good at what I do. Appointments are booking up quickly. I only take on so many people. I have this many slots available. Make it ethical, and then make sure you push them to take action in that last email, but we’re not gonna keep going. We’re not gonna send them six more emails, like, yeah, book now, book now, do it now.

why this 3-email sequence works over and over

Like, we’re done after this. We’re just gonna close the loop and walk away. And that’s it. Even if they don’t sign up, it’ll maintain your social capital with the lead, even if they don’t take action, because then you can go back to providing value. You can do whatever it is you do in your email marketing, in your newsletter, but then they know, hey, this is legitimate.

They book up fast. They run out of slots, whatever. So the next time you do one of these gain, logic, fear email sequences, people will be more willing to take action, and a lot of people will take action right away once they’re more educated and indoctrinated to what you actually do. So if you want to make more money in your business, it’s pretty simple.

Introduce email marketing, and then one step further, make sure you’re sending these three emails, the gain, logic, and fear emails. Introduce them in a simple and easy format. Do it and let me know how it goes. That’s it for this one. If you want to get it done, you’re gonna have to try harder.