All posts / tag
content
23 posts tagged content.
- Video October 22, 2025
forget going viral, focus on this instead
a 28-minute breakdown of the simple, evergreen content marketing strategy that built two Inc. 500 brands and $30M+ in revenue without ever going viral.
- Video September 18, 2025
personal branding is changing: an old school 'new' method
what's actually been working as I grow my personal brand while still running multiple businesses behind the scenes. trust over polish, conversation over content.
- Video September 4, 2025
how to survive the trust recession
AI, over-polished content, and copycat brands have made people skeptical of everything. the playbook for rebuilding trust in a post-AI world.
- Video August 12, 2025
the 3 stories every brand must tell
tactical how-to content is dying. the three story types that build connection in a world that's tired of being sold to.
- Video July 1, 2025
i've made this mistake a lot
a 200,000-view blog post that made $0. a smaller one that built a real business. the difference between viral content and content that actually sells.
- Video June 26, 2025
how to start something new (like an online fitness business)
clarity doesn't come before action. it comes from action. why the niching debate is the wrong question, and what to do instead when you're starting from zero.
- Video June 19, 2025
the most counterintuitive business advice that actually works
the unscalable activities that actually scale a business. how I built early momentum with three things scale advice ignores: free work with a hook, SEO, and treating every comment like the start of a relationship.
- Video May 13, 2025
master storytelling in 9 minutes
a 10 step storytelling framework with my own backstory as the working example. how to turn your real story into a narrative people actually want to hear.
- Video April 24, 2025
the content system that bought me my time back (and 200% ROI)
the content multiplier framework. one newsletter a week becomes 30+ pieces of content across every platform. the system that bought me my time back.
- Video April 17, 2025
3 methods I use for endless content ideas (without ChatGPT)
three methods for generating endless content ideas without leaning on ChatGPT. authentic content beats prompt-generated content every time.
- Video April 8, 2025
how to get your first 1,000 email subscribers
build a newsletter from zero to 1,000 subscribers, then monetize without burning the list out. the tech stack, the cadence, the math, and the offers.
- Video March 27, 2025
6 lessons from lowkey building my personal brand for 9 months
nine months in, $30K spent, instagram from 9K to 26K, 2,000+ new email subscribers. the six lessons I'd hand to anyone starting a personal brand from zero today.
- Video March 4, 2025
a simple content system for scaling past $10k a month
the 4F framework. flagship content, followers, funnel, follow-up. the system I've been running since 2011 that scales past $10k a month.
- Video February 20, 2025
effortless content creation, set up your studio for maximum output
the EASY framework for content production. permanent setup, automated production, single channel, consistent yield. content stops being heroic.
- Podcast February 4, 2025
jeremy dupont, content as an insurance policy
long-form conversation with Jeremy DuPont on why content creation in 2025 is no longer optional, and how to treat it like a real sub-business.
- Podcast September 17, 2024
best way to use AI right now
AI as a thinking partner, not a writer. record your voice, let AI organize the mess, keep the words your own.
- Podcast July 9, 2024
personal brand update, finally getting going
the q3 plan: a videographer once a month, an editor on retainer, paid boosts feeding the newsletter. a personal brand that runs on accountability, not vibes.
- Podcast April 30, 2024
the hub and spoke SEO strategy I accidentally used to scale a business
I built endof3fitness.com with this method by accident. it ranks years later. here's the structure to copy on purpose.
- Podcast April 16, 2024
personal brand update, the side project version
the no fail publishing calendar, the SEO blog backlog, the Instagram reels experiment, and why the personal brand still isn't my main thing.
- Podcast March 19, 2024
how to craft a good newsletter
the algorithm can change tomorrow. the email list can't be taken from you. weekly, structured, top of mind, owned.
- Podcast October 10, 2023
what I learned from publishing 1,046 podcast episodes
quality over quantity. Steve Kamb went from daily posts to one massive article a week and his business blew up. I copied it then. I'm doing it again now.
- Podcast May 23, 2023
I never said these words, AI is getting crazy
I cloned my voice in Descript and had AI read an article I wrote. four minutes of me saying things I never actually said. AI works, the trick is to feed it the context.
- Podcast March 30, 2023
5 ways I'm leveraging AI for business growth
if you're not using AI in your business yet, you're behind. five places I'm actually using it day to day, from the low-impact stuff to the high-impact stuff.